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MBA - Business Analytics
THE DIGITAL WORLD
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The digital revolution is far more significant than the invention of writing or even of printing
- Douglas Engelbart
The world is moving towards digitization. It has changed the way people interact with others, firms do business, governance by corporate and commerce. The alliance of power of computing with different disciplines like statistics, psychology, marketing and others have to lead to emergence of new domains like machine learning, business analytics, digital marketing, content writing, business intelligence and data science etc. This has created lucrative career opportunities for people with business knowledge and computing skills in the above-said domains. HBS focuses to equip the system specialised students with required skills and certifications to start a career in these domains. Value additions for the students are:
MBA in Business Analytics professionals with strong analytical and decision-making skills are in high demand across various industries, including finance, marketing, consulting, e-commerce, and healthcare. Responsibilities are to collect, analyze, and interpret large datasets; and identify trends, patterns, and optimization opportunities. They employ statistical techniques, data mining, and predictive modeling; offer actionable recommendations;enhance operational efficiency, revenue growth, and customer satisfaction. Demand for dataprofessionals rises with a growing reliance on data-driven strategies for a competitive edge.
Program & Course Details: The business analytics masters program at Hallmark will be a perfect choice. Program that prepares graduates for dynamic careers in diverse industries. This program, offered by Anna University, Chennai, features a rigorous curriculum that integrates theoretical knowledge with practical applications in analytics and decision-making. As a result, they emerge as highly sought-after professionals capable of driving organizational growth and innovation in today's competitive business environment.
Data Mining for Business Intelligence: This course equips students with data mining techniques for business intelligence, covering preprocessing, pattern recognition, predictive modeling, and clustering. Through hands-on projects, students extract actionable insights to drive decision-making. Emphasis is placed on advanced tools like machine learning and neural networks. Ethical considerations and data privacy are also explored.
Deep Learning and Artificial Intelligence: Students gain expertise in AI and deep learning, focusing on neural networks, CNNs, RNNs,and reinforcement learning. Practical applications include image recognition and NLP.Emerging trends like explainable AI and ethical concerns are covered. Graduates are preparedfor roles in AI research, data science, and software development.
Social Media Web Analytics: This course trains students in social media analytics, focusing on audience behavior,campaign performance, and key metrics. Topics include sentiment analysis, network analysis,and predictive modeling. Hands-on exercises enhance strategic decision-making in digitalmarketing. Students learn to leverage insights to optimize brand presence.
E-Business Management: Students explore e-business fundamentals, including e-commerce, digital marketing, onlinesecurity, and CRM. The course covers optimizing online platforms, consumer behavior, andemerging trends like blockchain and mobile commerce. Practical case studies develop skillsfor managing digital businesses. Graduates are equipped to drive innovation in online enterprises.
Enterprise Resource Planning (ERP): This course provides a deep understanding of ERP systems, covering architecture, modules, and integration. Students analyze business processes, optimize workflows, and explore ERP’s role in decision-making. Key areas include finance, HR, supply chain, and CRM. Graduates excel as ERP consultants, analysts, and project managers.
Certified Business Analysis Professional (CBAP): This certification program develops expertise in business analysis, covering requirements analysis, stakeholder engagement, and solution assessment. Real-world case studies enhance analytical and leadership skills. Participants master techniques for driving organizational change. The CBAP credential opens career opportunities in business analysis and strategy.
Hallmark's Business analytics master's program is designed to empower students with the knowledge, skills, and practical experience required to thrive in today's data-driven business environment. Our teaching philosophy prioritizes a hands-on, experiential learning approach, integrating theoretical concepts with real-world applications through diverse teaching methodologies and industry collaborations. Our master program business analytics offers a comprehensive curriculum covering various business analytics topics such as data mining, predictive modeling, visualization, and big data analytics. Through engaging lectures, case studies, and practical exercises, students develop a strong understanding of analytical theories and methodologies, along with proficiency in using cutting-edge tools. We prioritize industry engagement by collaborating with leading organizations and professionals, providing first hand exposure to industry practices and trends through projects, internships, and guest lectures. Regular guest speaker sessions offer insights into industry trends and career opportunities, enhancing student preparation for success. Additionally, we emphasize soft skill development like critical thinking and communication, ensuring students can effectively translate data into actionable insights. Our Career Development Center offers personalized guidance and networking opportunities, supporting students in exploring and pursuing rewarding careers in business analytics with ongoing support and resources.
Business analytics masters program offers versatile career paths in data-driven decision-making. Beyond traditional roles, opportunities extend to artificial intelligence, machine learning, and big data management. Graduates acquire diverse skills, positioning them for success across industries in the evolving business analytics landscape.
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