From the third semester, students at Hallmark Business School choose their area of specialization alongside two core MBA courses. This structure allows learners to tailor their academic journey based on career goals, industry aspirations, and personal strengths. Students can select from a wide spectrum of Functional Specialisations as dual specialization or pursue focused expertise through a single Sectoral Specialisations.

Functional Specialisations

Functional specialisations help students build strong domain expertise in core areas of management. These specialisations are ideal for students seeking versatile roles across industries.

Functional Areas Offered:

Marketing Management
Financial Management
Human Resource Management
Operations Management
Business Analytics and Systems

Elective Option within Functional Specialisations: Select three elective subjects each from any two functional specialisations, allowing them to gain multidisciplinary competencies.
(Example: Marketing + HR, HR + Analytics)

Sectoral Specialisations

Sectoral specialisations provide in-depth knowledge and practical insights into rapidly growing and industry-specific domains. These specialisations are designed for students who wish to pursue focused careers in specialized sectors.

Sectoral Specialisations Offered:

Logistics and Supply Chain Management
Infrastructure and Real Estate Management
Tourism Management
Entrepreneurship Development

Elective Option within Sectoral Specialisations: Students may opt for six elective subjects from any one sectoral specialization, enabling comprehensive understanding and mastery of the chosen industry.

Functional Specialisations

Hallmark Business School offers a wide range of Functional Specialisations that allow MBA students to build deep expertise in core management areas. These specialisations are designed to develop domain-specific competencies, analytical thinking, and leadership capabilities that employers value across industries. Students can select three elective subjects from two functional domains, enabling a flexible and tailored learning pathway that aligns with their career aspirations.

Financial Management

The Financial Management specialization equips students with in-depth knowledge of financial decision-making, investment strategies, and financial markets. It trains students to analyze financial statements, manage portfolios, assess financial risks, and understand the functioning of banking and financial institutions.

Key Courses Include:

Security Analysis and Portfolio Management
Financial Markets
Banking and Financial Services
Financial Derivatives
FinTech and Sustainability
Behavioral Finance

Career Pathways: Investment Analyst, Financial Planner, Banking Executive, Portfolio Manager, Treasury Analyst, Risk Consultant.

Marketing Management

This specialization focuses on building strategic marketing capabilities, consumer insights, branding expertise, and digital marketing skills. Students learn how to analyze customer behavior, manage product lifecycles, create marketing strategies, and leverage digital tools for integrated marketing communication.

Key Courses Include:

Retail Marketing
Consumer Behaviour and Neuromarketing
Services Marketing
Sales and Distribution Management
Product and Brand Management
Digital Marketing

Career Pathways: Brand Manager, Marketing Executive, Digital Marketing Analyst, Sales Manager, Advertising Strategist, Market Researcher.

Human Resource Management

The HR Management specialization develops skills in managing people, building organizational capabilities, and fostering a positive workplace culture. Students learn HR analytics, labor legislation, negotiation techniques, and global HR practices.

Key Courses Include:

Knowledge Management and Innovation
Industrial Relations and Labour Legislations
Negotiation and Conflict Management
Reward and Compensation Management
International HRM
Managing HR in the Digital Age

Career Pathways: HR Generalist, Talent Acquisition Specialist, Learning & Development Manager, HR Business Partner, Employee Relations Officer.

Operations Management

This specialization trains students to manage production systems, optimize processes, handle procurement, and improve service operations. It emphasizes efficiency, quality, and technological integration across operational functions.

Key Courses Include:

Supply Chain and Logistics Management
Quality Management
Materials Management
Services Operations Management
Lean Six Sigma and Business Excellence
Project Management

Career Pathways: Operations Manager, Supply Chain Analyst, Quality Assurance Manager, Project Planner, Logistics Coordinator.

Business Analytics & Systems

This specialization focuses on data-driven decision-making, analytics tools, information systems, and digital transformation. It equips students with technical and analytical skills to analyze large datasets, develop predictive models, and enhance IT-based decision systems.

Key Courses Include:

Data Mining and Decision Science
Deep Learning
Social Media & Web Analytics
E-Business Management
Enterprise Resource Planning
Business Analytics using Python

Career Pathways: Business Analyst, Data Analyst, Systems Consultant, ERP Specialist, Digital Transformation Consultant, Data Scientist (entry-level).

Sectorial Specializations Offered at Hallmark Business School

Hallmark Business School offers four dynamic Sectorial Specializations, aligned with the Anna University MBA (Regulations 2025) curriculum. These specializations are designed to equip students with industry-specific expertise, practical skills, and strategic leadership capabilities required for high-growth sectors of the economy. By choosing a sectorial specialization, students can deepen their domain knowledge and enhance their career pathways in emerging and traditional business environments.

Logistics and Supply Chain Management

The specialization in Logistics and Supply Chain Management (LSCM) prepares students for the fast-paced world of global trade, operations, distribution, warehousing, and logistics technologies. With a blend of analytical, managerial, and technological competencies, this specialization trains students to optimize supply chain processes, ensure operational efficiency, and manage end-to-end logistics networks.

Key Courses Include:

Supply Chain Concepts and Planning
Sourcing and Supply Management
Inventory & Warehouse Management
Transportation and Distribution Management
Supply Chain Information Systems
EXIM Management, Air Cargo, Port & Shipping Operations

Ideal for Careers in: Logistics Operations, Supply Chain Analytics, Procurement, Shipping, Transportation, Freight Forwarding, Distribution Management, and Global Trade

Infrastructure and Real Estate Management

This specialization focuses on the planning, development, and management of large-scale infrastructure and real estate projects. It equips students with technical knowledge, project management skills, financial planning, and regulatory understanding required to manage India’s rapidly expanding infrastructure and property development sectors.

Key Courses Include:

Infrastructure Planning, Scheduling & Control
Contracts, Arbitration & Legal Framework
Project Management for Infrastructure
Economics & Financial Management in Construction
Urban Environmental Management
Real Estate Marketing, Valuation & Entrepreneurship

Ideal for Careers in: Real Estate Development, Construction Project Management, Urban Planning, Facility Management, Contract Administration, and Infrastructure Consulting.

Tourism Management

The specialization in Tourism Management prepares students for leadership roles in the vibrant travel, tourism, and hospitality industry. It provides a deep understanding of tourism products, destination planning, cultural heritage, travel operations, and emerging tourism trends such as medical and experiential tourism.

Key Courses Include:

Tourism Principles & Practices
Travel Management & Tour Operations
Tourism Geography & Culture Studies
Accommodation & Housekeeping Management
Destination Planning & Travel Media
Leisure, Recreation & Medical Tourism

Ideal for Careers in: Travel Agencies, Tour Operations, Destination Management, Hospitality & Resorts, Heritage & Cultural Tourism, Event Tourism, and Tourism Marketing.

Entrepreneurship Development

The Entrepreneurship Development specialization nurtures innovative thinking, venture creation skills, and business leadership capabilities. It focuses on building entrepreneurial competencies, designing scalable business models, understanding funding ecosystems, managing family businesses, and applying innovation frameworks for sustainable venture growth.

Key Courses Include:

Enterprise Creation & New Venture Development
Business Model Innovation
Entrepreneurial Marketing & Finance
Social Entrepreneurship & Rural Entrepreneurship
Family Business Management
Technology Commercialisation & Feasibility Analysis

Ideal for: Aspiring Startup Founders, Family Business Successors, Social Entrepreneurs, Innovation Managers, Venture Consultants, and Early-Stage Business Leaders.

Specialization

Functional Specialisations

Functional Areas Offered:

Sectoral Specialisations

Sectoral Specialisations Offered:

Functional Specialisations

Financial Management

Key Courses Include:

Marketing Management

Key Courses Include:

Human Resource Management

Key Courses Include:

Operations Management

Key Courses Include:

Business Analytics & Systems

Key Courses Include:

Sectorial Specializations Offered at Hallmark Business School

Logistics and Supply Chain Management

Key Courses Include:

Infrastructure and Real Estate Management

Key Courses Include:

Tourism Management

Key Courses Include:

Entrepreneurship Development

Key Courses Include:

Admission Form