• To provide the participants with a good knowledge on strategic planning and marketing in airport organizations.
Growth of air transport, Airport organization and associations, Classification of airports airfield components, Air traffic zones and approach areas. Context of airport system planning – Development of airport planning process – Ultimate consumers – Airline decision – Other airport operations.
Components, size, turning radius, speed, airport characteristics. Capacity and Delay – Factors affecting capacity, determination of runway capacity related to delay, gate capacity and taxiway capacity.
Runway length and width, sight distances, longitudinal and transverse, runway intersections, taxiways, clearances, aprons, numbering, holding apron. Planning and design of the terminal area: Operational concepts, space relationships and area requirements, noise control, vehicular traffic and parking at airports. Air traffic control and aids: Runways and taxiways markings, day and night landing aids, airport lighting and other associated aids.
The economic impact on countries and regions – the main governance patterns in the airport business – The International path of evolution in the airport business – Airport transport value chain – Air enterprises – two primary actors in the air transport value chain – Skipping peripheral positions in the value chain. Rise of airport marketing for the aviation related business – Airport revenue management- Airport alliances- management contract.
Related value Proposition. Evolution of traditional Airport – Evolutionary patterns for airport enterprises- Commercial Airport Philosophy – tourist and conference service – logistic servicesproperty management- consulting services – BAA and the non aviation business – best airport in the world: The case of Singapore Airport – Role and meaning of loyalty for a service company- Bench marking airline experience – Provider – Customer relational link – benefits from ALPS implementation of ALPS.
On the successful completion of the course, students will be able to: