Dr. S. Kanimozhi received her MBA & M.Phil in Marketing and Ph.D. in Technology Marketing, from Bharathidasan University, Tiruchirappalli. She has cleared both SET & UGC-NET in Management. She has 17 years of experience in various industries in Business Development, Training the Sales force, Customer Service Delivery, Franchising and Teaching. Her areas of interest include Services Marketing, Consumer Behaviour Relationship Marketing and Technology Adoption.