Collaborating the academics and industries to ignite the inspiring minds
Collaborating the academics and industries to ignite the inspiring minds
Grooming the students into the best professionals, with the hope to build a stronger world.
The good news is that Marketing takes an hour to learn. The bad news is that it takes a lifetime to master.
Marketing concepts provide valuable insights into the various exchange processes involved in consumer, business-to-business, and non-profit settings, around the globe. The purpose of learning marketing is to develop a critical and analytical approach to marketing managers’ tasks within the context of the organization as a whole. Marketing Traditionally, MBA marketing specialisation will teach various aspects involved in selling a product – from understanding the dynamics of the target audience, consumer behaviour and the market, product portfolio, decision-making, understanding competitors, revenue stream and formulating strategies to increase sale and brand value of a product.
Today, the scope for a career in marketing is immense. Globalisation and e-commerce have opened up new possibilities for marketing managers.HBS focuses on improving the skills and knowledge of marketing students on the above-said areas with the following value additions:
HBS sets a platform for marketing students for lifelong learning.