Program Details:
The MBA in Marketing at Hallmark equips aspiring marketers with essential skills for success in the dynamic marketing field. Developed with Anna University, Chennai, the program offers a comprehensive curriculum covering marketing principles, strategic planning, and consumer behavior. Additionally, students can pursue three specialized certification programs/courses in marketing, enhancing their expertise and marketability for various industry roles.
The additional certification programs/courses in marketing at Hallmark may include:
Digital Marketing Certification: Essential in the digital age, covering SEO, social media marketing, email marketing, content marketing, and analytics.
Brand Management Certification: Focuses on brand strategy, identity development, brand equity measurement, and communication.
Market Research and Analytics Certification: Covers market research, consumer data analysis, trend interpretation, and actionable insights extraction.
These certifications, along with core courses, prepare students at Hallmark, one of the top MBA colleges in Trichy, for diverse marketing roles across industries. Graduates possess the analytical and decision-making skills required for success in today's competitive marketing landscape.
Hallmark's Teaching Philosophy:
Hallmark's Marketing specialization is designed to empower students with expertise, practical exposure, and real-world applications for success in the evolving realm of marketing. Our hands-on approach combines theory with industry involvement for a comprehensive learning experience.
- Comprehensive Curriculum: Our Marketing specialization covers key concepts and strategies essential for success in MBA in Marketing Management. Courses include Consumer Behavior, Marketing Management, Branding and Advertising, Digital Marketing, Market Research, and Strategic Marketing.
- Industry Collaboration: Through partnerships with leading marketing agencies and experts, students gain practical experience and insights in MBA marketing management through hands-on projects, internships, and industry events.
- Guest Speaker Series: Esteemed marketing professionals regularly share insights on emerging trends and career pathways, providing valuable inspiration for students.
- Skill Development: Workshops, simulations, and projects focus on refining practical skills such as market analysis, campaign planning, brand management, and digital marketing for MBA marketing.
- Career Support: Our career services team offers personalized guidance and networking opportunities to help students explore career options, and secure internships, and positions.
Career opportunities at Hallmark Business School
An MBA in Marketing offers diverse career opportunities in brand management, advertising, market research, and emerging fields. Here are some career paths it can lead to:
Traditional Powerhouses
| S.No. |
Vertical |
Opportunities |
| 1 |
Brand Management |
Developing and maintaining brand identity, strategy, and equity through marketing campaigns and product positioning |
| 2 |
Market Research |
Conducting qualitative and quantitative research to understand consumer preferences, market trends, and competitor strategies |
| 3 |
Advertising |
Creating and executing advertising campaigns across various media channels to reach target audiences and drive brand awareness |
Emerging Frontiers
| S.No. |
Vertical |
Opportunity Segments / Disciplines |
| 1 |
Digital Marketing |
- Mobile marketing strategies for reaching consumers on mobile devices
- Utilizing AI for personalized marketing campaigns
- Implementing blockchain technology for secure transactions
- Leveraging data analytics for targeted advertising
|
| 2 |
E-commerce |
- AI-powered recommendation engines for personalized shopping
- Big data analytics to understand customer behavior
- Algorithmic pricing strategies to optimize sales
|
| 3 |
Social Media Marketing |
- Open API integration for seamless customer experiences
- Utilizing social media platforms for customer engagement
- Developing innovative social media marketing campaigns
|
Our Recruiters
- Berger Paints
- Nippon Paints
- Ramco Cements Ltd.
- Oppo
- 99 acres
- Vijay Dairy and Farm Products Ltd.
- Astral Ltd.
- Kris Flexipacks
- Vaighai Agro Products Ltd.
- Acmegrade Ltd
Students Placed for the Course
| S.No. |
Name of the Student |
Batch |
Designation |
Company |
Salary |
| 1 |
Abdul Basith R |
2021-2023 |
Sales Executive |
Berger Paints |
3 LPA |
| 2 |
Hariharan S |
2021-2023 |
Sales Executive |
Berger Paints |
7 LPA |
| 3 |
Hithayathullah R |
2021-2023 |
Sales Executive |
Berger Paints |
3 LPA |
| 4 |
Joshua John A |
2021-2023 |
Sales Executive |
Berger Paints |
3 LPA |
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