Ms. Vasanthy A is a dedicated management academician currently serving as an Assistant Professor at HBS. She is pursuing a PhD in Management from Alagappa University and holds an MBA in Marketing Management from Annamalai University along with a BBM in Information Systems from PSG College of Arts and Science. With experience in teaching, academic supervision, and research guidance, she actively contributes to curriculum development and institutional activities. A prolific researcher, she has published and presented papers in national and international journals and conferences, including UGC CARE and Scopus-indexed publications, and has contributed book chapters on digital transformation. Known for her analytical ability, communication skills, and passion for research-driven teaching, she is committed to fostering academic excellence and industry-relevant learning.