Mr. Ramkumar Arumugam is serving as anactive faculty member since 2019 at Hallmark Business School. Bringing abalanced blend of academic rigour and corporate exposure from thepharmaceutical sector, he specializes in Marketing Management and ConsumerBehaviour. His teaching focuses on unpacking buyer psychology, marketsegmentation, and modern brand strategy, training students to decode real-worldcustomer insights into actionable marketing solutions. He adopts an appliedlearning approach, utilizing case studies, market analysis, and field-basedassignments to build students' strategic acumen.

FunctionalArea (s): Marketing Management

ProfessionalExperience:

• Academic (yrs):  7 Years
• Industry (yrs):  2 Years

Research& Teaching Interests:

• RetailMarketing
• ServicesMarketing
• ConsumerBehaviour

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