Business Analytics

OBJECTIVES:

‍Learn to

• Use business analytics for decision making
• To apply the appropriate analytics and generate solutions
• Model and analyse the business situation using analytics.

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UNIT I - INTRODUCTION TO BUSINESS ANALYTICS (BA)

‍Business Analytics – Terminologies, Process, Importance, Relationship with Organisational Decision Making, BA for Competitive Advantage.

UNIT II - MANAGING RESOURCES FOR BUSINESS ANALYTICS

‍Managing BA Personnel, Data and Technology. Organisational Structures aligning BA. Managing
Information policy, data quality and change in BA.

UNIT III - DESCRIPTIVE ANALYTICS

‍Introduction to Descriptive analytics – Visualising and Exploring Data – Descriptive Statistics – Sampling and Estimation – Probability Distribution for Descriptive Analytics – Analysis of Descriptive analytics

UNIT IV - PREDICTIVE ANALYTICS

‍Introduction to Predictive analytics – Logic and Data Driven Models – Predictive Analysis Modeling and procedure – Data Mining for Predictive analytics. Analysis of Predictive analytics

UNIT V - PRESCRITIVE ANALYTICS

‍Introduction to Prescriptive analytics – Prescriptive Modeling – Non Linear Optimisation – Demonstrating Business Performance Improvement.

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