HBS – Pirattiyur.

Mr B Dinesh Kumar

Assistant Professor - Marketing


He is basically an Electronics & Instrumentation Engineer and completed his Masters in Business Administration with Marketing & Finance specializations. He has cleared UGC-NET in 2013 and TN-SET 2016. He has one year of experience in Industry and 6 years of experience in teaching. He was associated with Project “SHRI” of Nippon paints, Trichy division in the year 2017. He has published research articles in UGC approved journals under the topics Brand evangelism, Eco-labelling & packaging. His area of interest is Brand Management. His teaching area includes Organizational Behaviour. Marketing Management, Brand Management, Retail Management, Customer Relationship Management. He is an active member of NHRD, Trichy chapter. He is an expert in game based pedagogy, which he adopted for teambuilding and leadership development programs. He is the coordinator of the event EXPLORE – an outbound training program, Jigarthanda – a state level talent hunt show & Industrial visits. He also coordinates HBS Marketing Club activities.


  • B.E.(EIE)., M.B.A., UGC-NET