BA5111

Spoken and Written Communication

HBS > Professional Core > Spoken and Written Communication
Course ID
BA5111
Level
Post Graduation
Semester

OBJECTIVES:
• To familiarize learners with the mechanics of writing
• To enable learners to write in English precisely and effectively.
• To enable learners to speak fluently and flawlessly in all kinds of communicative contexts with all nationalities.

UNIT I PERSONAL COMMUNICATION
Day-to-day conversation with family members, neighbours, relatives, friends on various topics, context specific – Journal writing, mails/emails, SMS, greeting cards, situation based – accepting/declining invitations, congratulating, consoling, conveying information, oral reports, extempore.

UNIT II EMPLOYABILITY SKILLS
Interview skills – HR and technical – Types of interview, preparation for interview, mock interview, Group Discussion – Communication skills in Group Discussion, Structure of GD, GD process, successful GD techniques. Time management and effective planning – identifying barriers to effective time management, time management techniques, relationship between time management and stress management.

UNIT III WORK PLACE COMMUNICATION
e-mails, minutes, reports of different kinds – annual report, status report, survey report, proposals, memorandums, presentations, interviews, profile of institutions, speeches, responding to enquiries, complaints, resumes, applications, summarizing, strategies for writing.

UNIT IV RESEARCH WRITING
Articles for publication (Journals), developing questionnaire, writing abstract, dissertation, qualities of research writing, data (charts, tables) analysis, documentation.

UNIT V WRITING FOR MEDIA AND CREATIVE WRITING
Features for publication (Newspapers, magazines, newsletters, notice-board), case studies, short stories, travelogues, writing for children, translation, techniques of writing.

TOTAL: 60 PERIODS

Note: It is an activity based course. Student individually or as a group can organize event(s), present term papers etc. This will be evaluated by the faculty member(s) handling the course and the consolidated marks can be taken as the final mark.

No end semester examination is required for this course.

OUTCOMES:
• Learners should be able to Get into the habit of writing regularly.
• Express themselves in different genres of writing from creative to critical to factual writing.
• Take part in print and online media communication
• Read quite widely to acquire a style of writing and
• Identify their area of strengths and weaknesses in writing.
• Speak confidently with any speakers of English, including native speakers.
• Speak effortlessly in different contexts – informal and formal.

REFERENCES:
1. Raymond V Lesikar, John D Pettit, and Mary E Flatly, 2009. Lesikar’s Basic Business Communication, 11th ed. Tata McGraw-Hill, New Delhi.
2. E.H. McGrath, S.J. 2012, Basic Managerial Skills for All. 9th ed. Prentice-Hall of India, New Delhi. 18

Management books:
Robin Sharma – The greatness guide
Steven Covey – 7 Habits of Effective people
Arindham Chaudhuri- Count your chickens before they hatch
Ramadurai – TCS Story

Blogs : Seth Godwin, Guy Kawasaki, Kiruba Shankar
Review : Harvard Business review
Reports : Deloitte Netsis
Magazines : Bloomberg Businessweek, Economist

3. Richard Denny, ‘Communication to Win; Kogan Page India Pvt. Ltd., New Delhi, 2008.