BA5072

Real Estate Marketing and Management

HBS > Sectoral Specializations > Real Estate Marketing and Management
Course ID
BA5072
Level
Post Graduation
Semester
Semester III

OBJECTIVES:
• To provide the participants with a good knowledge on real estate marketing and management.

UNIT I CONCEPT
Fundamental concepts and techniques involved in real estate development process- Role of various organizations – CREDAI- BAI etc

UNIT II EVENTS AND PRE-PROJECT STUDIES
Modeling sequential events in real estate development process – Site evaluation – Land procurement – Development Team assembly – Market study

UNIT III DEVELOPMENT PLANNING & APPROVAL PROCESS
Identifying technical inputs required, planning objectives, front end clearances from various authorities, timing of the project and scheduling

UNIT IV CONSTRUCTION AND PROJECT MANAGEMENT
Identifying the elements of infrastructure and the resource mobilization, disaggregating the project components, mobilizing the human and fiscal resources procuring and storing materials

UNIT V PROJECT MARKETING & HANDING OVER
Over of the completed project- Communication tools required for presenting the project -In house sales promotion -Franchisee system -Joint venture and sharing issues – Procedure and laws relating to transfer of completed project.

TOTAL: 45 PERIODS

OUTCOMES:
On successful completion of the course, students will be able to
• Explain the fundamental concepts and techniques involved in real estate development process
• Explain the procedure and laws relating to transfer of completed project
• Identify the fiscal resources procuring and storing materials process.

REFERENCES:

  1. Gerald R. Cortesi, “Mastering real estate principles” (2001); Dearborn Trade Publising, New York, USA.
  2. Fillmore W Galaty, “Modern real estate practice” (2002); Dearborn Trade publishing, New York, USA
  3. Tanya Davis, “Real estate developer’s handbook” (2007), Atlantic pub company, Ocala, USA.
  4. Mike E. Miles, “Real estate development – Principles & process 3rd edition” (2000); Urban Land Institute, ULI, Washington DC.