
OBJECTIVES:
• To provide the participants with a good knowledge on real estate marketing and management.
UNIT I CONCEPT
Fundamental concepts and techniques involved in real estate development process- Role of various organizations – CREDAI- BAI etc
UNIT II EVENTS AND PRE-PROJECT STUDIES
Modeling sequential events in real estate development process – Site evaluation – Land procurement – Development Team assembly – Market study
UNIT III DEVELOPMENT PLANNING & APPROVAL PROCESS
Identifying technical inputs required, planning objectives, front end clearances from various authorities, timing of the project and scheduling
UNIT IV CONSTRUCTION AND PROJECT MANAGEMENT
Identifying the elements of infrastructure and the resource mobilization, disaggregating the project components, mobilizing the human and fiscal resources procuring and storing materials
UNIT V PROJECT MARKETING & HANDING OVER
Over of the completed project- Communication tools required for presenting the project -In house sales promotion -Franchisee system -Joint venture and sharing issues – Procedure and laws relating to transfer of completed project.
TOTAL: 45 PERIODS
OUTCOMES:
On successful completion of the course, students will be able to
• Explain the fundamental concepts and techniques involved in real estate development process
• Explain the procedure and laws relating to transfer of completed project
• Identify the fiscal resources procuring and storing materials process.
REFERENCES: