BA5027

Product Design

HBS > Professional Electives > Product Design
Course ID
BA5027
Level
Post Graduation
Semester
Semester III

OBJECTIVES:
• Understand the application of structured methods to develop a product.

UNIT I INTRODUCTION
Defining Product, Types of products. Product development – characteristics, duration and cost, challenges. Development Process: Generic Process- Adapting to product types. Evaluation – decay curve – cost expenditure curve.

UNIT II PRODUCT PLANNING
Product Planning Process – Steps. Opportunity identification – breakdown structure- product development charter. Product Life Cycle. Technology Life Cycle – Understanding Customer Needs – Disruptive Technologies- Product Specification – Concept Generation – Activity- Steps-Techniques.

UNIT III PRODUCT CONCEPT
Product market – perfect and imperfect market – different market structures – Firm’s equilibrium and supply – Market efficiency – Economic costs of imperfect competition – factor market – Land, Labour and capital – Demand and supply – determination of factor price – Interaction of product and factor market – General equilibrium and efficiency of competitive markets.

UNIT IV INDUSTRIAL DESIGN AND DESIGN TOOLS
Industrial Design, Design for Manufacturing-Value Engineering-Ergonomics-Prototyping-Robust Design- Design for X-failure rate curve-product use testing-Collaborative Product development- Product development economics-scoring model- financial analysis.

UNIT V PATENTS
Short-run and Long-run supply curve – Unemployment and its impact – Okun’s law – Inflation and the impact – reasons for inflation – Demand Vs Supply factors –Inflation Vs Unemployement tradeoff – Phillips curve –short- run and long-run –Supply side Policy and management- Money market- Demand and supply of money – money-market equilibrium and national income – the role of monetary policy.

TOTAL: 45 PERIODS

OUTCOMES:
• Student gains knowledge on how a product is designed based on the needs of a customer.

REFERENCES :

  1. Karl T. Ulrich, Steven D. Eppinger, Anita Goyal Product Design and Development, Tata McGraw – Hill, Fourth Edition, reprint 2009.
  2. Kenneth B.Kahn, New Product Planning, Sage, 2nd Edition 2011.
  3. A.K. Chitale and R.C. Gupta, Product Design and Manufacturing, PHI, 2008.
  4. Deborah E. Bouchoux, Intellectual Property Rights, Delmar, Cengage Learning, 2005.
  5. Anil Mital. Anoop Desai, Anand Subramanian, Aashi Mital, Product Development, Elsevier, 2009.
  6. Michael Grieves, Product Life Cycle Management, Tata McGraw Hill , 2006.
  7. Kerber, Ronald L, Laseter, Timothy M., Strategic Product Creation, Tata-McGraw Hill, 2007.