BA 4206

Business Analytics

HBS > Professional Core > Business Analytics
Course ID
BA 4206
Level
Post Graduation
Semester
Semester II

OBJECTIVES:
Learn to
• Use business analytics for decision making
• To apply the appropriate analytics and generate solutions
• Model and analyse the business situation using analytics.

UNIT I INTRODUCTION TO BUSINESS ANALYTICS (BA)
Business Analytics – Terminologies, Process, Importance, Relationship with Organisational Decision Making, BA for Competitive Advantage.

UNIT II MANAGING RESOURCES FOR BUSINESS ANALYTICS
Managing BA Personnel, Data and Technology. Organisational Structures aligning BA. Managing
Information policy, data quality and change in BA.

UNIT III DESCRIPTIVE ANALYTICS
Introduction to Descriptive analytics – Visualising and Exploring Data – Descriptive Statistics – Sampling and Estimation – Probability Distribution for Descriptive Analytics – Analysis of Descriptive analytics

UNIT IV PREDICTIVE ANALYTICS
Introduction to Predictive analytics – Logic and Data Driven Models – Predictive Analysis Modeling and procedure – Data Mining for Predictive analytics. Analysis of Predictive analytics

UNIT V PRESCRITIVE ANALYTICS
Introduction to Prescriptive analytics – Prescriptive Modeling – Non Linear Optimisation – Demonstrating Business Performance Improvement.

TOTAL: 45 PERIODS

OUTCOMES:
• Ability to understand the role of Business Analytics in decision making
• Ability to identify the appropriate tool for the analytics scenario
• Ability to apply the descriptive analytics tools and generate solutions
• Understanding of Predictive Analytics and applications
• Knowledge of Prescriptive Analytics and demonstrating business process improvement

REFERENCES:

1. Marc J. Schniederjans, Dara G. Schniederjans and Christopher M. Starkey, ” Business Analytics Principles, Concepts, and Applications – What, Why, and How” , Pearson Ed, 2014
2. Christian Albright S and Wayne L. Winston, “Business Analytics – Data Analysis and Decision Making” , Fifth edition, Cengage Learning, 2015.
3. James R. Evans, “Business Analytics – Methods, Models and Decisions”, Pearson Ed, 2012.