• To develop and strengthen entrepreneurial quality and motivation in students. To impart basic entrepreneurial skills and understandings to run a business efficiently and effectively.
UNIT I ENTREPRENEURAL COMPETENCE
Entrepreneurship concept – Entrepreneurship as a Career – Entrepreneurial Personality – Characteristics of Successful, Entrepreneur – Knowledge and Skills of Entrepreneur.
UNIT II ENTREPRENEURAL ENVIRONMENT
Business Environment – Role of Family and Society – Entrepreneurship Development Training and Other Support Organisational Services – Central and State Government Industrial Policies and Regulations – International Business.
UNIT III BUSINESS PLAN PREPARATION
Sources of Product for Business – Prefeasibility Study – Criteria for Selection of Product – Ownership – Capital – Budgeting Project Profile Preparation – Matching Entrepreneur with the Project – Feasibility Report Preparation and Evaluation Criteria.
UNIT IV LAUNCHING OF SMALL BUSINESS
Finance and Human Resource Mobilization Operations Planning – Market and Channel Selection – Growth Strategies – Product Launching – Incubation, Venture capital, IT startups.
UNIT V MANAGEMENT OF SMALL BUSINESS
Monitoring and Evaluation of Business – Preventing Sickness and Rehabilitation of Business Units- Effective Management of small Business.
TOTAL: 45 PERIODS
• Students will gain knowledge and skills needed to run a business.