• To understand the practices and technology to start an online business.
UNIT I INTRODUCTION TO e-BUSINESS
e-business,e-businessvse-commerce,Economicforces–advantages–myths–e-business models, design, develop and manage-business, Web2.0andSocialNetworking,Mobile Commerce, S-commerce.
UNIT II TECHNOLOGY INFRASTRUCTURE
Internet and World Wide Web, internet protocols- FTP, intranet and extranet, Cloud Service Models – SAAS, PAAS, IAAS, Cloud Deployment Models – Public Cloud, Private Cloud, Hybrid Cloud, Auto-Scaling in the Cloud, Internet information publishing technology- basics of web server hardware and software.
UNIT III BUSINESS APPLICATIONS
Consumer oriented e-business–e-tailing and models-Marketing on web–advertising, e-mail marketing, affiliated programs – e-CRM; online services, Business oriented e-business, e- governance, EDI on the internet, Delivery management system, Web Auctions, Virtual communities and Web portals–social media marketing.
UNIT IV e-BUSINESS PAYMENTS AND SECURITY
E-payments -Characteristics of payment of systems, protocols, e-cash, e-cheque, e-Wallets and Micro payment systems- internet security–cryptography –security protocols–network security.
UNIT V LEGAL AND PRIVACY ISSUES
Legal, Ethics and privacy issues – Protection needs and methodology – consumer protection, cyber laws, contracts and warranties, Taxation and encryption policies.
TOTAL: 45 PERIODS
• At the end of this course, student should be able to know how to build and manage an e-business.