BA5024

E-Business Management

HBS > Professional Electives > E-Business Management
Course ID
BA5024
Level
Post Graduation
Semester
Semester III

OBJECTIVES:
• To understand the practices and technology to start an online business.

UNIT I INTRODUCTION TO e-BUSINESS
e-business,e-businessvse-commerce,Economicforces–advantages–myths–e-business models, design, develop and manage-business, Web2.0andSocialNetworking,Mobile Commerce, S-commerce.

UNIT II TECHNOLOGY INFRASTRUCTURE
Internet and World Wide Web, internet protocols- FTP, intranet and extranet, Cloud Service Models – SAAS, PAAS, IAAS, Cloud Deployment Models – Public Cloud, Private Cloud, Hybrid Cloud, Auto-Scaling in the Cloud, Internet information publishing technology- basics of web server hardware and software.

UNIT III BUSINESS APPLICATIONS
Consumer oriented e-business–e-tailing and models-Marketing on web–advertising, e-mail marketing, affiliated programs – e-CRM; online services, Business oriented e-business, e- governance, EDI on the internet, Delivery management system, Web Auctions, Virtual communities and Web portals–social media marketing.

UNIT IV e-BUSINESS PAYMENTS AND SECURITY
E-payments -Characteristics of payment of systems, protocols, e-cash, e-cheque, e-Wallets and Micro payment systems- internet security–cryptography –security protocols–network security.

UNIT V LEGAL AND PRIVACY ISSUES
Legal, Ethics and privacy issues – Protection needs and methodology – consumer protection, cyber laws, contracts and warranties, Taxation and encryption policies.

TOTAL: 45 PERIODS

OUTCOMES:
• At the end of this course, student should be able to know how to build and manage an e-business.

REFERENCES :

  1. Harvey M. Deitel, Paul J.Deitel, Kate Steinbuhler, e-business and e-commerce for managers, Pearson, 2011.
  2. EfraimTurban, Jae K.Lee, DavidKing,TingPengLiang,DeborrahTurban,ElectronicCommerce– Amanagerial perspective, Pearson Education Asia,2010.
  3. Kelly Goetsch – e Commerce in the Cloud, O Reilly Media,2014.
  4. Parag Kulkarni, Sunita Jahirabad kao, Pradeep Chande, ebusiness, Oxford University Press, 2012.
  5. Hentry Chan &el, E-Commerce–fundamentals and Applications, Wiley India Pvt Ltd, 2007.
  6. GaryP.Schneider,Electroniccommerce,Thomsoncoursetechnology,Fourthannualedition,2007.
  7. Bharat Bhasker, Electronic Commerce, Framework technologies and Applications, 3rd Edition. Tata McGraw Hill Publications, 2009.
  8. Kamlesh K. Bajajand DebjaniNag, Ecommerce- the cutting edge of Business, Tata McGraw Hill Publications, 7threprint, 2009.
  9. Kalakotaet al, Frontiers ofElectronicCommerce,AddisonWesley,2004.
  10. Micheal Papaloelon and Peter Robert, e-business, Wiley India, 2006.
  11. Michael Miller, Cloud Computing: Web-Based Applications That Change the Way You Work and Collaborate Online, Que Publishing, 2009.